Student Advantage adds 14 new national discount partners

For Immediate Release

September 13, 2007

Boston, Massachusetts — Student Advantage, LLC, the nation's leading student discount provider to the college market, today announced a new partnership with GSI Commerce Inc., a leading provider of e-commerce solutions. Under the agreement, Student Advantage cardholders receive best-of-class discounts at online stores for 14 of the leading national and regional sporting goods retailers.

"Cardholder value is paramount to our mission of providing value, savings, and convenience to our hundreds of thousands of student cardholders," says Rick Libby, Managing Director, Student Advantage, LLC. "Through this partnership with GSI we are able to deliver best-of-class discounts, saving students and their families money on items students purchase everyday. The ability to offer convenient online discounts of up to 25% through 14 major brand partners brings significant value to our cardholders."

"We are excited to add Student Advantage to our e-commerce affiliate marketing program. Their participation provides our sporting goods retail partners with additional access to a very important online segment—college students," said Gerry McGoldrick, Vice President, Marketing Services for GSI Interactivesm, the marketing services agency of GSI Commerce.

About Student Advantage, LLC

Student Advantage, LLC is a leading discount service focusing on the highereducation market. Student Advantage works with hundreds of colleges, universities, campus organizations, corporate partners, and more than 15,000 discount locations to develop products and services that drive value, savings, and convenience, enabling students to make purchases less expensively around campus, across the country, and online. The company reaches its consumer base offline through the Student Advantage Discount Card and online through its studentadvantage.com website. Student Advantage, LLC is a wholly-owned subsidiary of The CBORD Group, Inc. Visit studentadavantage.com to learn more.

About GSI Commerce

GSI Commerce® is a leading provider of e-commerce solutions that enable retailers, branded manufacturers, entertainment companies, and professional sports organizations to operate e-commerce businesses. It provides solutions for its partners through its integrated e-commerce platform, which is comprised of four components: technology, customer care, fulfillment, and marketing services. GSI Commerce provides e-commerce solutions for more than 80 partners.

 

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