Did you know that Generation Z makes up roughly a quarter of the U.S. population? Born between 1995 and 2012, it’s predicted that this generation of young people will account for 40% of all consumers by 2020.

What are you doing to reach Generation Z?

Watch our webinar to learn about the characteristics and buying habits of this current and up-and-coming college-aged generation. CBORD Higher Education Marketing Manager Sheri Pape provides an in-depth look at your typical Gen Zer and offers tips on how you can influence adoption of your campus card program.

In addition, Commerce Marketing Coordinator Ben Ryan discusses marketing tactics and provides examples of how to promote GET CBORD Student and UGryd on your campus. Ben also demoed the new marketing resources website and explains how CBORD provides additional marketing support to commerce customers.

Presented by
Sheri Pape, CBORD
Ben Ryan, CBORD